FAIRFIELD, OH – Mar. 10, 2009 – Five students from California Polytechnic State University will test their problem solving skills in this year’s Phoenix Challenge College Competition. Color Resolutions International (CRI) stepped in to help them address their first challenge – the funding to get there. CRI donated $2,500 to help five Cal Poly flexography students make the trip to Orlando on May 3-6 to attend the FFTA Forum, where they will compete in the 2nd annual college competition.
Students square off in the problem-based contest, applying various resources and seeking the most effective business solution. In this year’s competition, a distributor of consumable goods and supplies for college campus coffee shops has issued a mock Request for Proposal seeking innovative packaging ideas. Specifically, the students – playing the role of narrow web flexo converters – will propose redesign and/or repackaging options for products typically found in campus coffee shops. Their proposals must deliver enhanced sustainability, increased functionality and/or improved marketing appeal.
“The FFTA Forum and Phoenix Challenge College Competition are perfect outlets to develop the skills of the emerging talent pool entering the industry,” said George Sickinger, CEO of Color Resolutions. “CRI is proud to sponsor this endeavor and hope that we can continue to help these and other students as they transition into professional careers.”
This year’s Cal Poly team consists of:
- Brenae Costa
- Andrea Ho
- Amy Laun
- Deirdre Miller
- Nisse Noble
“We’d like to thank CRI for their commitment to helping students explore the exciting opportunities available within the flexographic printing industry,” said Malcolm Keif, professor of graphic communication at Cal Poly. “Especially in a down economy, it’s nice to know there are still companies that value and support educating our youth. CRI has done great things for the university, its students and the industry as a whole.”
Color Resolutions International (CRI) is an international packaging ink company focused on water-based and UV flexo inks for corrugated, flexible packaging, envelopes, tags and labels, and folding cartons. CRI uses proprietary InkChemistry™ to custom tailor inks that print cleaner, richer, truer colors and give your printed graphics an edge in the marketplace.
CRI works with companies that have been frustrated with ink issues that affect quality, efficiencies and costs. The company provides technical assistance and expertise in resolving printing issues. CRI’s unique hub and spoke distribution model assures production batch consistency and product quality, providing printers with localized service. CRI supports numerous graphics and printing technical organizations, including a major five-year gift to the International Corrugated Packaging Foundation. For more information about CRI, visit www.colorresolutions.com or call toll free at (800) 346-8570.